Monthly Archives: October 2015

How social signals really affect your search rankings
Everyone is talking about the word ‘social signals’. They use it in an off handed manner in order to try to impress without a real clear understanding of what they really are and how they truly affect your SEO Google rankings. In order to understand how social media and social media signals have an impact on your rankings, I thought I would write the following…
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Why SEO is CRITICAL for Generating Sales Leads
I am hearing a lot of chatter online about how SEO is just part of your marketing mix and how you should be diversifying your marketing. That is, reduce the reliance and emphasis on SEO and focus on other areas such as Facebook ads, Adwords, retargeting as well as social media. Basically, still focus on your SEO but shift some of your marketing budget to…
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